For pharmacies and medical practices

More business.
Less busywork.
One partner.

Turn website visits into patient requests. Keep follow-up moving. Put routine work on autopilot—with one team building and managing it for you.

Connected paths between a healthcare business, its patients and the work behind their care
Attract patients
Add clinical services
Free up your team
Three ways we put it to work

Start with the outcome.
Explore the service behind it.

A better website. A smoother day. A new care program. Choose what your business needs next.

01 / Websites & patient growth

Bring in more patients.

Give people a reason to choose you—and a simple way to request a prescription transfer or an appointment.

  • Website design & ongoing updates
  • Content, local search & reviews
  • Refill, transfer & appointment requests
Find youMake a requestConnect with your team
Explore websites & patient growth
02 / AI automation & operations

Take work off your team.

Connect the routine steps between a patient request and your staff’s next action, without another chain of copied notes.

  • Request routing & patient texting
  • Reminders, reviews & follow-up
  • Connected information & handoffs
Request arrivesTeam notifiedFollow-up organized
See automation in action
03 / FairPath clinical programs

Add clinical services.

Expand with software and hands-on support for patient enrollment, remote monitoring and ongoing care programs.

  • RPM, RTM & remote-care workflows
  • CCM, APCM & care planning
  • Enrollment & team coordination
EnrollCare planOngoing coordination
Explore clinical programs

YOUR CARECASCADE SUBSCRIPTION

How your Complete plan works

Your website, patient requests and follow-up are set up together. We build and manage the website and automation. Your staff uses them to serve patients.

CompleteSetup, patient tools and ongoing service—all included.
01 / MAKE MORE MONEY

Modernize your website.

We redesign your website, write the content and improve accessibility. No build fee.

BEFORE
Your website
YOUR PHARMACY
Home   Services   Contact
+

Hours and phone number.

Your website should reflect the business you’ve built.

WE MODERNIZE IT$0build fee
willowandpine.example
Willow & PineServices   About   Contact
YOUR LOCAL PHARMACYPersonal care.
Close to home.

Prescriptions. Immunizations.
People who know you.

Transfer a prescription
Willow & PinePHARMACY
RefillsImmunizationsAppointments
Original Willow and Pine mobile website concept, with service links and a transfer action
Keyboard access
TabTransfer a prescription
Aa
Readable text

Clear contrast. Easy-to-read pages.

Screen-reader support

“Transfer a prescription. Button.”

Google search — example
Google
flu shots near me
WILLOW & PINE PHARMACYFlu shots at Willow & Pine

What to bring. Available appointments.
Request your visit online.

Immunizations   ·   Directions   ·   Contact
ChatGPT — example
Where can I get a flu shot nearby?
Willow & Pine Pharmacy

Offers local immunizations. You can find visit information and request an appointment on their website.

willowandpine.example/immunizations
We do the work Fix SEO Organize service information Help Google and AI search find you
Your immunization page
Flu shots at our pharmacy.

What to expect · What to bring

Request an appointment
MTWTF
7891011
9:3010:0011:30
Request sent to your team
Transfer a prescription
Contact details
Current pharmacy
Prescription details
Send request
Request a refillYour website → your pharmacy system
Your online store
Shop your pharmacy.
Wellness products
Everyday essentials
Order receivedReady for your team

Want an online store? We build that in, too.

Transfers, prescriptions, immunizations, appointment requests and online orders. Example screens.

MONTHLY REPORTING AND IMPROVEMENTS

Improve your website every month.

Get a traffic report, clear recommendations and a team to make the updates.

Your monthly traffic report
1

See what patients use

Where visitors came fromIllustrative report
Google
AI search
Advertising
Direct visits
Popular pageImmunizationsPatient actionAppointment requests
2

Get a recommendation

C
Your CareCascade team

“People are looking for flu shots. Let’s make that service easier to find on your website and in your advertising.”

Next updatePromote immunization appointments
Website update
3

We make the changes

Flu shots available here.

Find a time that works for you.

Request an appointment New service message
MATCHING AD MESSAGEFlu shots. Your local pharmacy.Aligned with the service page
Report Recommend Update Review next month
ONLINE REPUTATION

Manage your online reputation.

Ask patients for reviews, keep track of feedback and respond to what people are saying about your business.

1

Ask for a review

WWillow & Pine
Thank you for visiting. How was your experience? We’d appreciate your honest review.
Sent as part of your follow-up
2

See new feedback

Your review inbox
New feedbackNeeds a response
JJamieExample public review★★★★★

“Friendly staff and helpful service.”

Ready to respond
Keep track of feedback that needs attention.
3

Review and respond

Business response
Suggested reply

Thank you for taking the time to share your feedback. We appreciate it.

Review → approve → publish
W
Response from the business

Thank you for sharing your feedback.

Published example

Needs more discussion? Invite the reviewer to contact your team directly.

FIVE SERVICES · NEW REVENUE

Launch new clinical services.

Get paid for helping patients between visits and keeping preventive care on track. We help you launch all five services with FairPath software, team training and enrollment support.

RPM

Remote patient monitoring

A patient checks their blood pressure at home.

READING RECEIVED
New readingReview & follow upReading saved to the care record
Monthly monitoring reimbursement
CCM

Chronic care management

A patient with diabetes needs help staying on track.

Patient check-in
“I’m having trouble keeping up with my medications.”
Care plan updated Medication review Follow-up scheduled
Monthly care-management reimbursement
AWV

Annual wellness visits

A patient is due for their yearly wellness visit.

Annual
wellness visit
Scheduled
Personal prevention plan Health risks reviewed Screenings planned Next steps shared
Reimbursement for the annual visit
RTM

Remote therapeutic monitoring

A patient reports progress with their home therapy.

Today’s therapy Exercises completedHow are you feeling?
SameBetter ✓
Care team reviewProgress receivedFollow-up recorded
Monthly therapy-monitoring reimbursement
APCM

Advanced primary care management

A patient needs their primary-care team to coordinate next steps.

One care plan
Specialist visitReferral coordinated
Patient questionCare team connected
Monthly carePlan kept current
Monthly primary-care reimbursement
We help you launch it. Set up FairPath Train your team Enroll patients Document care & prepare billing

How the pharmacy gets paid

PharmacyDelivers agreed servicesServices
agreement
Local clinicBills the care program

The clinic bills Medicare or insurance for the program. The pharmacy is paid by the clinic under its services agreement.

For medical practices

CareCascadeSoftware + setupTrain and
support
Your care teamDelivers and bills for care

Your practice runs the services and collects reimbursement. We provide FairPath, setup, training and ongoing workflow support.

Illustrative patient scenarios. Start with the service that fits your patients; add programs as your team grows.

02 / SAVE TIME

Connect your systems.
Automate routine work.

We connect the website and automation to the way your business operates—including your pharmacy system.

WORK WE HELP AUTOMATE Copy details Re-enter information Check status Remember follow-ups
Your website
1

Patient submits a request

Willow & Pine

Transfer my prescription

NameJamie Taylor
Current pharmacyPatient’s existing pharmacy
Prescription detailsReceived
Request 104
CareCascadeConnected workflow
Pharmacy systemRequest details connected104
Staff work queueReview assigned104
Patient messagingConfirmation sent104
YOUR STAFFReady for review
Jamie’s transfer requestContact and prescription details together.
Willow & Pine
Hi Jamie, we’ve received your request. We’ll text you about the next step.
Automatic confirmation ✓
Thanks! Can I ask a question?
Two-way texting with your team
Claim recordsInvoice · service · amount
Payment recordsPayment · reference · amount
Matching recordMatched
Amount differsStaff review

We connect the records, match the information and show your team what needs attention.

Appointment scheduledThe event starts the workflow.
Reminder sent“Your appointment is tomorrow.”
Patient repliesYour team handles the conversation.

Routine messages run automatically. Replies and exceptions go to your team.

Automate your workflow.

Show us the repetitive work.

Your systems We build the connections Work moves automatically

We configure the connections and automation. Your team handles decisions and exceptions.

03 / SAVE MONEY

Replace separate subscriptions.

A website, connected tools and a team doing the work. One service instead of a stack of separate bills.

SERVICES YOU PAY FOR SEPARATELY
Website buildUPFRONT FEE
Hosting & maintenanceSEPARATE BILL
Website edits & contentSEPARATE BILL
SEO servicesSEPARATE BILL
Online forms (Jotform)SEPARATE BILL
Immunization schedulingSEPARATE BILL
Reputation managementSEPARATE BILL
Patient textingSEPARATE BILL
Customer remindersSEPARATE BILL
Customer outreachSEPARATE BILL
Reporting & automationSEPARATE BILL
One service
CARECASCADE COMPLETE

Website, tools and support.
One service. One team.

Website buildIncluded
Website + hostingUpdates + contentSEO + AI discoveryOnline formsImmunization schedulingReputation managementPatient textingCustomer remindersCustomer outreachAutomationMonthly traffic report

Replace separate subscriptions.
Keep the services your team needs.

W
Your message

“We’re adding Saturday immunizations. Can you update the site?”

C
Your CareCascade teamService page ✓Hours ✓Patient instructions ✓
Your updated website
Immunization appointments
Mon–FriRegular hours
SaturdayNow available
Request a visit Updated ✓

Keep your pharmacy system. Consolidate the website, marketing and communication services around it. Specialized integrations and custom workflows are scoped with you.

Illustrative pharmacy screens and workflows. The same approach supports medical practices, appointment requests and patient follow-up.

Existing-system connections and custom work

Standard website, request and messaging workflows are included. Specialized EMR connections, data movement and billing-reconciliation projects are scoped separately around your systems.

Moving data
Identify the source information, connect the agreed systems and route exceptions to staff for review.
Billing reconciliation
Bring billing and payment information together, match the records and show exceptions for your team to resolve.

Real work. Real businesses.

“Their willingness to adapt, improve, and innovate shows how invested they are in our success.”

Practice executive · Home-based medical practice

A pharmacy’s first month online

100 visits · 25% from organic search
540 Google appearances and 22 clicks.

Independent pharmacy · August 1–24, 2026
ONE BILL. A WHOLE TEAM’S WORTH OF WORK.

Two plans.
No build fee in either.

Start with everything your digital presence needs. Add clinical programs when you’re ready.

WEBSITE + GROWTH + AUTOMATION

Complete

$250/ month
per location

We build it. We run it. We keep improving it.

Every service below is included.
  • Your website, completely handledCustom build, hosting, maintenance and updates
  • Patient requestsPharmacy refills and transfers; practice appointments and intake
  • Texting and follow-upTwo-way SMS, reminders and patient outreach
  • Content, search and reputationNew articles, service pages, local visibility and reviews
  • AI and automationWebsite assistant, request routing and standard workflows
  • A team doing the workReporting, support and ongoing improvements
Choose Complete Website build + standard migration: $0
EVERYTHING IN COMPLETE + FAIRPATH

Complete + Clinical

$500/ month total
per location

The full digital service, plus clinical-program support.

Everything in Complete, plus:
  • Remote careFairPath software, RPM and RTM workflows
  • Ongoing care managementCCM, APCM, care plans and recurring tasks
  • Wellness and planningAnnual wellness and advance care planning
  • Setup and trainingProgram configuration and team onboarding
  • Enrollment and coordinationPatient outreach and pharmacy–physician coordination
  • Documentation and billing preparationCare records, program tasks and organized handoffs
Choose Complete + Clinical $500 total—not $250 plus $500.

See the full pharmacy comparison

GET STARTED

Choose a plan for your
pharmacy or practice.

Select the services you need, compare the two plans and enter your business details.

1Select a planCompare the services and monthly prices.
2Send your business detailsTell us about your website and the services you need.
3Review our workApprove your website and automations before launch.

QUESTIONS

Before you sign up

Talk to us ↗
Do I have to build or manage the website?

No. We build, host and update it. You provide your business details and approve the site before it goes live.

Can I keep my domain and existing systems?

You can keep your domain; standard website migration is included. During setup, we review your current software and agree on which connections and automations to build.

Do I need the clinical plan to get automation?

No. Complete includes your website, patient texting, content and standard AI automations. Complete + Clinical adds FairPath software and help setting up clinical programs.

What if I need a custom automation?

Tell us which task you want to automate. If it is outside the included services, we quote the work before starting.

What happens after I choose a plan?

You send your business details and selected plan. Our team follows up to confirm fit, agree on the services and schedule your setup call.

WEBSITES AND AUTOMATION FOR PHARMACIES AND MEDICAL PRACTICES

See the plans
and what’s included.