No build fee
Pharmacy websites with an online store, refill and transfer requests, scheduling, texting, reviews and SEO. Plus the team that writes, updates and improves your site.
Attract more patients. Grow revenue. Save staff time and replace separate service bills.
Get a website review and up to three custom website designs for free, before you pay a dime.
A familiar face. A helpful answer.
A pharmacy that knows you.
Sample pharmacy website
Independent pharmacy website design should bring you more than a good-looking site. Get patient tools and a team that writes, updates and improves it, without a pile of separate bills.
| What your pharmacy gets | CareCascadeIncluded in Complete | Other providersExample costs for separate services |
|---|---|---|
| Custom pharmacy website buildYour design, content and standard migration | ✓ IncludedNo build fee | $300 to$5,000One-time build fee |
| Website hosting and maintenanceKeep your website online and maintained | ✓ Included | $199 / monthPharmacy website package example |
| Refill, transfer and appointment requestsOnline requests routed to your staff | ✓ Included | Part of a website packageIncluded in the $199/month example above |
| Immunization scheduling and clinic registrationStandard scheduling, forms and staff handoff | ✓ Included | $99 / monthJotform Gold forms; billed annually |
| Online storeSell your pharmacy's products online when you want | ✓ Included | $39 / monthShopify Basic; paid monthly |
| Two-way texting, reminders and outreachPatient conversations and standard follow-up | ✓ Included | $100 / monthPatient-engagement add-on example |
| Review requests and reputation managementAsk for reviews and keep track of feedback | ✓ Included | $75 / monthNiceJob Starter example |
| Google reviews on your websiteDisplay your pharmacy's own reviews | ✓ Included | $10 / 4 weeksPharmacy website widget add-on example |
| YouTube videos on your websiteEmbed your videos and keep the page updated | ✓ Included | $10 / 4 weeksPharmacy website widget add-on example |
| SEO, local visibility and AI discoverabilityOrganize and improve how your services are found | ✓ Included | $500 to $3,000 / monthLocal SEO retainer range; WebFX guide |
| New pharmacy service pagesWritten, built and published for you | ✓ Included | $145 / page + $15 / monthExtra landing-page charge; NiceJob Sites |
| New articles written and publishedNew content without another writing assignment for staff | ✓ Included | Quoted separatelyContent writing and publishing service |
| Website AI assistantHelp visitors find service information and request pages | ✓ Included | $32 / monthChatbase Hobby; billed yearly |
| Request routing and standard automationWe configure the handoff and standard follow-up | ✓ Included | From $19.99 / monthZapier Professional; billed yearly, setup separate |
| Ongoing updates, reports and improvementsWe review traffic, recommend changes and make them | ✓ Included | Quoted separatelyOngoing website and managed-service work |
Separate-provider examples in USD, with billing periods shown. Some services are bundled by other providers. Clinical programs are an optional upgrade.
You get more than the tools.We build the website, write the content, set up standard follow-up and keep improving it.
Contact us now ↗Included in Complete
A patient is out running errands and needs your hours, directions or refill request. They should not have to pinch, zoom or hunt through a cluttered menu.
We build readable pages with clear navigation, easy-to-find actions, keyboard access and screen-reader support.
Make the next step easier. A useful mobile website helps patients reach your pharmacy instead of giving up.
Mobile design and accessibility work includedA patient opens your site on their phone
What can we help you with?
Included in Complete
Pharmacy website development should not become another project for your staff. Whether you need your first site or a pharmacy website redesign, we build it, write the content and handle standard migration from your existing site.
Hosting and maintenance are included after launch. You have a team to look after the website, not another system you have to maintain yourself.
Lower the cost of getting started. There is no separate website build bill or standard migration charge.
Standard migration, hosting and maintenance includedFrom the old site to the new one
Included in Complete
We write and publish pages that explain your pharmacy's services, what patients need to know and how to request a visit.
For example, an immunization page tells a patient which service you offer, what to bring and how to request an appointment. Your team provides the service details; we handle the website content.
Turn an unfamiliar service into a visit. Give patients useful information before they call or come in.
Service-page writing and publishing includedShow patients what to expect
PATIENT SERVICESWhat we offer, what to bring and how to arrange your visit. All in one clear service page.
Included in Complete
Patients submit a refill request on your website, and it goes to your staff to review. They can start after hours instead of waiting to call.
We set up the refill request form to fit the way your pharmacy already works. Your team reviews the request and handles the next step.
Make it easier to stay with your pharmacy. Patients can begin the request when it is convenient for them.
Online refill requests includedThe patient sends a request; staff reviews it
Send your details. Our pharmacy team will review your request.
Your staff reviews refill requests and confirms the next step with the patient.
Included in Complete
Patients request a prescription transfer online. Your staff receives the information, and the patient gets an acknowledgment.
Someone nearby can discover your pharmacy, read about your services and send their transfer details in one visit to your website. Staff then follows up and handles the transfer.
Turn interest into a real conversation. The patient has taken a step toward becoming your customer, and staff has a request to act on.
Online transfer requests includedOne patient, one clear handoff
Start with an online request.
Your team receives the request and handles the prescription transfer.
Included in Complete
A patient reads about a medication review and wants to meet with your pharmacist. They can send an appointment request from the service page instead of calling just to get started.
We set up appointment requests for the services you offer. Your team receives the details, reviews the request and confirms the visit with the patient.
Make services easier to use. Move from “Do you offer this?” to a patient asking for a visit.
Online appointment requests includedFrom the service page to a requested visit
Pick a time that works for you.
Included in Complete
Let patients see which immunizations your pharmacy offers, when they are available and how to schedule. A nearby person looking for a flu shot can go from your service page to the next step without hunting for instructions.
Adding Saturday immunizations? Tell us the service details. We update the page, hours and patient instructions, and set up online scheduling to match how your pharmacy runs immunization visits.
Bring more attention to a service you already provide. Give patients a clear way to arrange a visit and reduce repeated questions for your staff.
Immunization pages, updates and scheduling includedYou add Saturday flu shots. We update the website.
YOUR IMMUNIZATION SERVICEA convenient time. A familiar pharmacy. See what to bring and arrange your visit.
Website and standard scheduling included
Running a flu-shot clinic at your pharmacy, a workplace or a community venue? Give the event its own page with the date, location, vaccine information and one registration link you can share.
We build the event page and set up registration. With your clinic forms in place, patients can choose a time, provide screening and insurance information, and review and sign consent before they arrive. Your team reviews the registrations and prepares for the clinic.
Make a clinic easier to promote and organize. Patients know where to register, and staff has a clear place to review who is coming.
Event page and standard scheduling includedOne page for your next immunization clinic
Clinic date, time and location.
One registration link to share.
We confirm your registration process and approve the clinic forms with you before setup. Custom connections are quoted separately.
Included in Complete
Sell wellness products and everyday essentials online. Give customers a way to buy, not just browse. Customers can choose products from your pharmacy and place an online order, giving you another way to earn from your front end.
Want a store? We build it into your website. A customer shopping from home can order the products they need; your pharmacy receives the order and handles fulfillment through the process agreed during setup.
Create another path to a sale. Give customers a way to buy from your pharmacy even when they are not standing in the aisle.
Online store and ordering included, if you want oneA customer shops. Your pharmacy receives the order.
Shop your local pharmacy online.
Payment-processing charges are separate. We confirm payment and fulfillment arrangements with you during setup.
Included in Complete
Someone searches Google for “flu shots near me.” A page that explains your service and location gives them a better answer than a website that only lists your name and hours.
We write and improve the service content, page structure and local information that help search engines understand your pharmacy.
Connect search interest to your pharmacy. Help a nearby person find the right service and take the next step.
SEO and local visibility work includedA local question leads to your service page
WILLOW & PINE PHARMACYFlu shots at Willow & PineWhat to bring. Available appointments.
Request your visit online.
Sample search result for a pharmacy service page.
Included in Complete
Patients can ask AI tools questions like, ‘Where can I get a flu shot nearby?’ Clear, current information helps those tools understand what your pharmacy offers.
We make your services, location and patient instructions easy to understand on the site. As your pharmacy changes, we keep those details current rather than leaving search tools with outdated information.
Make your pharmacy easier to understand. Useful content supports discovery in Google and AI-assisted search.
Google and AI search visibility includedThe information a useful answer needs
Included in Complete
A patient has sent an appointment request and has one more question: “What should I bring?” Two-way texting lets your team answer without another round of phone tag.
The website starts the request. Messaging helps your team move the conversation forward and explain what happens next.
Spend less time chasing a connection. Handle a quick question in a conversation the patient can return to.
Two-way patient texting includedAn appointment question, answered
Included in Complete
An immunization visit is coming up. The patient needs a reminder of the time and the instructions your pharmacy wants them to have.
We set up standard reminders with the timing and instructions your pharmacy wants. Your team can focus on the visit instead of recreating the same message for each patient.
Save staff time on routine follow-up. Keep patients informed while your team handles the work that needs a person.
Reminders and standard setup includedThe right reminder for the visit
We set the reminder timing and patient instructions with your team.
Included in Complete
You add Saturday immunizations. Existing patients may never learn about them if the news stays behind the counter.
Outreach lets you tell your patients directly. We help write the message for patients you have permission to contact and link it to a page that explains the service and how to book.
Create more reasons to visit your pharmacy. Let patients know about services they may otherwise get somewhere else.
Patient outreach includedFrom an announcement to a requested visit
MORE WAYS TO CARE FOR YOUOur Saturday immunization details are on the website. Find out what to expect and request a visit.
Included in Complete
Your team gives patients personal service every day. A review workflow gives those patients a straightforward way to share their experience.
We set up review requests and a simple way to see new feedback and respond. Then we help your team use it, so you are not left learning another tool on your own.
Give the next patient useful reassurance. Make your pharmacy's reputation easier to see when someone is deciding where to go.
Reputation management and review workflows includedA simple review workflow
“Thank you for visiting Willow & Pine. Would you like to share your experience?”
Bring reviews into a process your team can keep up with.
Acknowledge feedback and respond as your pharmacy.
Your own patients’ reviews tell your pharmacy’s story.
Included in Complete
Before becoming a patient, someone may want to read your reviews or hear a pharmacist explain a service.
We include Google review display and YouTube video embeds as part of the website work. Have a new video? We can update the page with it.
Help visitors get to know you. Use real reviews and your own videos to add context beyond a list of services.
Google review display and YouTube embeds includedYour reviews and videos, on your website
Meet your pharmacistYour YouTube video embedded on your siteIncluded in Complete
A website AI assistant helps visitors find your published service information and the right request page.
For example, a visitor asks about Saturday flu shots. The assistant points them to the current immunization details and appointment request. Staff handles the decisions and follow-up that need a person.
Make the website more useful. Help someone move from a question to the right page or request.
Website AI assistant includedA visitor gets help finding the service
On your pharmacy websiteIncluded in Complete
We set up standard workflows so website requests reach your staff and patients receive confirmation that their request arrived.
We review your current tools during setup and agree with you who receives each type of request. Your staff makes the decisions. We take care of the routine routing and acknowledgment.
Save staff time between steps. Give your team a clearer handoff instead of another disconnected form.
Request routing and standard automation includedWe set up the workflow for you
Standard workflows are included. We review your existing systems during setup and quote custom connections separately.
Included in Complete
Your team knows the questions patients ask. Turning those answers into useful website content takes time you may not have during the day.
We write and publish new articles that explain relevant services and patient questions, with links to the next step on your site. You get published content without adding writing to your day.
Give patients more ways to discover you. Answer a real question and connect it to a service your pharmacy provides.
New articles written and publishedA patient question becomes useful content
FROM YOUR PHARMACYWhat to bring. What to expect. How to arrange a visit with your pharmacy.
Included in Complete
Your hours change, a team member joins or the information patients need is different. Your website should keep up without becoming another job for you.
Send us the change. We update the pages, check the details and publish the revised information. We make the changes. You do not need to learn a website editor.
Keep your team focused on the pharmacy. Give us the change; we handle how it appears on the site.
Ongoing website updates includedTell us what changed. We update the site.
Included in Complete
You should be able to see how people find the website and which services draw their attention.
Each month we show you where visitors came from, which pages they viewed and where the site could make the next step clearer. Then we recommend changes and do the work to improve the site.
See where to focus. Use actual website activity to decide what deserves attention next.
Monthly traffic reporting includedSee what is bringing people to your website
Sample report showing the information we review with you.
Included in Complete
The monthly review shows interest in immunizations, but the appointment link is easy to miss. We recommend a clearer service introduction and a more obvious request button.
Then we update the page. You can see what changed and why, and the next review gives us another chance to learn from how people use it.
Keep making the website more useful. Reporting, recommendations and implementation are all part of the service.
Recommendations and updates, done for youWe spot an opportunity and update the page
A brief mention.
A hard-to-find next step.
PATIENT SERVICESWhat to bring and how to arrange the visit.
Included in Complete
A website bill can be only the beginning. Hosting, edits, content, forms, scheduling, texting and review tools can each become another service to pay for and manage.
CareCascade Complete puts those services, and the people who do the work, into one monthly plan. We help you compare what you already pay for with what Complete includes.
Lower costs and reduce vendor juggling. Keep your pharmacy system; consolidate the website, marketing and communication services around it.
One Complete service, not a stack of add-onsCompare the bills you have today
Website work and the tools around it.
Bring your current bills. We will show you which services Complete can replace.
Optional Clinical upgrade
Start with the website and everything in Complete. When you are ready, add five clinical programs that help your pharmacy support patients between visits and build another source of revenue.
Complete + Clinical adds FairPath software, setup, team training, enrollment help and ongoing program support. We get your team started and stay with you as the program grows.
Grow beyond the prescription transaction. Provide care services your patients need, with the software and records to support your team.
Optional upgrade · not part of CompleteMore ways to care for your patients.Five ways to expand patient care
Optional Clinical upgrade
A patient is due for a yearly wellness visit but has not scheduled it. Your pharmacy can help with outreach and preparation, so the patient knows what the visit is for and what happens next.
FairPath supports the outreach, assessments, documentation and follow-up around the visit. Working with the clinical team, your pharmacy can help keep preventive care organized instead of letting the next step fall through the cracks.
Make preventive care part of the relationship. Help patients prepare for the visit and follow the resulting prevention plan.
AWV · Available through the separate Clinical planFrom an overdue visit to a prevention plan
A patient is due for their yearly wellness visit.
Your clinical partner delivers the visit. Your services agreement defines the pharmacy’s role and payment.
Optional Clinical upgrade
A patient has a specialist referral, a medication question and a follow-up still to arrange. Those are connected needs, but they can become separate phone calls with no clear next step.
FairPath keeps monthly care tasks, patient follow-up and documented progress in one place for your care team. Your pharmacy helps with the patient support in your services agreement while the primary-care team directs the care plan.
Keep care moving between visits. Help patients navigate the next step while making the work visible to the care team.
APCM · Available through the separate Clinical planOne care plan, with the next steps organized
A patient needs their primary-care team to coordinate next steps.
Optional Clinical upgrade
A patient with diabetes is having trouble keeping up with their medications. A check-in creates an opportunity to understand the problem, document it and arrange the next follow-up.
FairPath gives the care team a place for the tasks and records. We help with setup, training, patient enrollment and the program workflow.
Turn ongoing care into organized work. Support patients over time, with the documentation the program needs.
CCM · Available through the separate Clinical planA check-in leads to the next care step
A patient with diabetes needs help staying on track.
Optional Clinical upgrade
A patient checks their blood pressure at home. The reading becomes part of the care record, giving the care team information to review between visits.
With the clinical program in place, your pharmacy can help with agreed monitoring and follow-up work. FairPath supports the tasks and documentation around that care.
Build a continuing care relationship. Your pharmacy can be involved in the patient's health beyond the next refill.
RPM · Available through the separate Clinical planA home reading reaches the care team
A patient checks their blood pressure at home.
Optional Clinical upgrade
A patient is following a therapy plan at home. Knowing whether they are keeping up, how they feel and where they are struggling gives the care team a reason to check in before the next visit.
FairPath tracks patient-reported therapy progress, follow-up and documentation for the programs you offer. Your pharmacy helps with the monitoring and outreach in your services agreement while the clinical team reviews the patient's needs.
Stay involved while the patient is at home. Turn therapy updates into a documented next step rather than an unanswered question.
RTM · Available through the separate Clinical planA home-therapy update leads to care-team review
A patient reports progress with their home therapy.
Optional Clinical upgrade
Your pharmacy works with a partner clinic under a services agreement. The clinic bills for eligible care under the program's rules and pays your pharmacy for the agreed work.
CareCascade and FairPath support the program setup, care records and billing preparation. You can start with the services that fit your patients and team.
Add another source of revenue. Get paid for the care services your pharmacy provides under its services agreement.
Separate Clinical plan and services agreementHow the pharmacy gets paid
Patient support, monitoring or care-management work within the program.
Care documentation supports the clinic's billing process.
The services agreement defines the work and compensation.
Already have a website? Contact us now. We’ll show you what is holding it back and how we can make it better.
We can give you up to three custom website designs for free, so you can see your options before you pay a dime.
Starting from scratch? Tell us about your pharmacy. No payment. No obligation.
Send us your website address and the best way to reach you. We’ll take it from there.
One monthly price per location, with no build fee. Complete includes your custom website, patient tools and the team doing the work. Clinical programs are a separate, optional upgrade.
$250/ month
per location
Your website, patient tools and the team doing the work.
$500/ month total
per location
$250 more than Complete. Includes everything in Complete plus FairPath software, setup, team training, enrollment help and ongoing clinical program support.
Contact us now for a free website review. We can give you up to three custom website designs for free, before you pay a dime.
No build fee or standard migration fee. Standard workflows are included. Specialized connections and custom projects are separately scoped. Advertising spend and payment-processing charges are separate. Contract term and messaging allowance are confirmed before you enroll. Approved third-party charges are separate. Clinical staffing, devices and connectivity are separate from the Clinical software and support plan.